Privacy Policy

1. Introduction

This Privacy Policy explains how Verified Live (Pvt) Limited ("Verified Live," "we," "us") collects, uses, shares, and protects information when you use our website, Customer app, or Seller/Studio app (together, the "Platform"). By using the Platform, you consent to the practices described here.

Pakistan does not yet have a comprehensive data protection law in force. We've written this Policy in line with the principles of consent, purpose limitation, and disclosure such a law is expected to require (including the Personal Data Protection Bill, 2023, once enacted), alongside your rights under Article 14 of the Constitution of Pakistan and the Prevention of Electronic Crimes Act, 2016.

2. Information We Collect

From customers:

• Name, phone number, delivery address, and email address
• OTP verification data, used to confirm orders and sensitive account actions (including delivery address changes)
• CNIC, for orders above a documented high-value threshold, as an additional identity-verification step
• Order and transaction history
• Livestream engagement data: comments and watch history when you participate in a livestream session

From sellers:

• CNIC or NTN, depending on the seller's business type, and your active taxpayer (filer) / non-filer status — collected specifically to verify your identity, to correctly calculate payout deductions, and to meet Verified Live's reporting obligations to the Federal Board of Revenue (including SRO 1775(I)/2025)
• Bank account details, for payouts via IBFT and for processing approved Cash on Delivery refunds
• Product listings, photos, and other content you upload
• Livestream video, including your face and voice, when you host a session

Automatically:

• Device and usage data from the apps and website
• Any analytics or crash-reporting data collected through the apps (see Section 4)

3. How We Use Information & Our Legal Basis

We use your information on the following bases:

• To perform our contract with you: process and fulfil orders, including sharing necessary details with our payment and delivery partners; operate livestream sessions and display associated comments and engagement; send order updates.
• With your consent: marketing communications (see Section 8); any processing that requires explicit opt-in.
• To meet legal obligations: comply with Pakistani tax, record-keeping, and e-commerce reporting obligations (including FBR reporting under SRO 1775(I)/2025 and record retention under Section 174 of the Income Tax Ordinance, 2001). Where processing is required by law, it may be carried out without separate consent, and we will inform you where the law so requires.
• For legitimate interests: verify identity and prevent fraud, including OTP checks and, for high-value orders, CNIC verification; maintain account integrity across the Platform; calculate correct seller payouts and tax withholding based on filer/non-filer status.

4. How We Share Information

We share information only where necessary to operate the Platform:

• Swich (payment gateway) — processes online payments. Swich holds your payment card data directly; Verified Live does not receive or store raw card numbers. Our contractual arrangement with Swich defines Verified Live's role as a marketplace collecting payments on sellers' behalf, not as a payment service provider.
• PostEx (logistics partner) — receives the name, phone number, and delivery address needed to fulfil and deliver your order, and to generate the Airway Bill (AWB).
• Sellers — receive the order and delivery details of their own customers, needed to fulfil the order and provide after-sales support.
• Federal Board of Revenue — where required by applicable law (including SRO 1775(I)/2025), we report prescribed seller and transaction data (such as NTN/CNIC, sales volume, and commission).
• Service providers — analytics, crash-reporting, or notification providers integrated into the apps, solely to operate and improve the Platform.
• Legal & regulatory bodies — where required by Pakistani law, court order, or a valid request from FBR or another regulator.

We do not sell your personal information to third parties.

5. Data Storage, Retention & Localization

Platform data is hosted on AWS. We monitor the development of Pakistan's data protection framework (including the Personal Data Protection Bill, 2023) and its data-localization requirements for critical personal data, and we will adapt our hosting arrangements to comply with any final localization mandate.

We retain your account and order data for as long as your account is active, and for up to 6 years after your last transaction, in line with the record-keeping period required under Pakistan's Income Tax Ordinance, 2001 (Section 174) and Sales Tax rules. We may retain data for longer where required to resolve an ongoing dispute or legal proceeding.

CNIC data for high-value orders is retained only for the duration of the verification and order lifecycle (and any statutory retention period), after which it is deleted or irreversibly masked. It is held under stricter access controls than general order data, and is never used for marketing.

6. Your Rights & Choices

You may request access to, correction of, or deletion of your personal information by contacting us (see our Contact Information page). We will respond within a reasonable time, subject to our legal obligation to retain certain records (Section 5).

7. Cookies

Our website uses cookies and similar technologies to keep you logged in, remember your preferences, and understand site usage. You can control cookies through your browser settings; disabling them may affect some site functionality.

8. Marketing & Push Notifications

Transactional messages (order confirmations, OTPs, delivery updates, return status) are part of the service and cannot be opted out of while you hold an account.

Marketing communications (promotional push notifications, SMS, WhatsApp, or email) are separate and opt-in: you choose whether to receive them at registration or later from your app settings. You can withdraw consent at any time from your app settings or by contacting support, without affecting your ability to place orders. Where any legacy account was previously opted in by default, it may opt out at any time through the same controls.

9. Children's Privacy

The Platform is not intended for anyone under 18. We do not knowingly collect information from anyone below that age, and we apply age-gating at registration — most strictly on the seller side.

10. Security

We take reasonable technical and organizational measures to protect your information, including strict access controls on sensitive identity data and relying on Swich's PCI-compliant handling of payment data. No system is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by an updated "Last updated" date above.

12. Contact Us

See our Contact Information page for how to reach us with any privacy questions or requests.

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